Web site owners often have the urge to ensure their viewers know every detail of their business on the home page of their web site. Too much information typically enters a web site after the home page is designed and launched. Getting to the initial web site launch can take a lot of time and emotional energy. Once that task is over and the owner has caught their breath they will often wonder maybe potential customers need to see more information or functionality. This information bloat can soon overwhelm the site with anxious business owners being their own worst enemy. The focus should always be about the user experience, also known as UX. More →